A Pandemic Survival Strategy for Small Businesses

Have you ever heard of the term ‘pivot’? According to Forbes, a pivot essentially means changing the direction of your business when you can see that your current products or services are not meeting the needs of your market. And this is what most of us have to do as a survival strategy to survive the ongoing effects of COVID-19.

Here’s a very comprehensive guide from the US Chamber of Commerce with 16 tools you can use to restrategise and rework your business plan while you are planning to or in the process of pivoting.